Aim: To create a plan for your media document, clearly defining key requirements in the creation of your final document

We had to decide who our target audience was going to be for both a male and a female so we closed our eyes and imagined their lifestyle, where they would shop, what they would eat, who they would talk to and what sort of television and films they would be into and this is what I came up with.

Character profile female- https://docs.google.com/file/d/0B1SNXTckSDEANUlLT3ZEdzIyLUE/edit?usp=sharing

Character profile male - https://docs.google.com/file/d/0B1SNXTckSDEANUlLT3ZEdzIyLUE/edit?usp=sharing