Aim: To consider what makes good market research and start a draft of a questionnarie to help me plan my magazine

What are strengths and weaknesses for using questionnaires:

Strengths:

• Its a quick and easy way to gather quantative and qualative information
• It doesn't have to be done in person (can be done online, convenient and paperless)
• which gives you a wider variety of people to give it out to.
• Control what people answer by asking multiple choice questions
• Results can be analysed easily
• You can give instructions to people on a questionnaire (tick 2 boxes)
• Cheap and efficient and time saving

Weaknesses:

• Demand Characteristics (some questions may influence the answer, making the outcome of the questionnaire unreliable)
• Social demands
• You may not get the correct information the first time round and have to release another one
• Online forms may have restrictions as to how many questions you can ask
• Captive audience - you'll have to wait for answers instead of knowing someone will do it
• Making them too long, they will get bored towards the end and just click any box I.e. effecting results
• Incorrect information as answers, forcing someone to choose the wrong answer
• Ambiguous and vague questions (meaning different things to different people)

v.2 of questionnaire  - http://kwiksurveys.com/s.asp?sid=9sbav43rbkmzl0p255714

HOMEWORK: Evaluation of what my questionnaire has taught me about the target audience

My Questionnaire has shown me what my target audience would like to see in a magazine colour wise, also I know what gender would be buying my magazine more and what age. The pie chart below shows the majority of people who are interested are female, so the majority of my advertisements would be aimed at the female populations.

The pie chart below shows the different names for my magazine the question being 'Which ONE of these names best suits a country magazine?' Purity is the name I will use as it was most popular.

 

 

 

 

In the other questions asked if they use social media at all and if so what type also I asked what type of app they used most this lets me know which app or social media website it would be best to advertise my magazine on, also social media would make it quicker and easier for online users to read my magazine.

Budget Table

Budget table v.1

 https://drive.google.com/file/d/0B1SNXTckSDEAN2l1X0J6ZmxvNGs/edit?usp=sharing

Budget table v. 2

https://drive.google.com/file/d/0B1SNXTckSDEARFpON1FneFRUYm8/edit?usp=sharing