Aim: To identify key elements that will ensure a consistent

Why should you care about your audience?

Caring about your audience is really important because by sending out questionnaires and finding out what they are interested in you can create your chosen product in a way which will suit your audience.

Why should you care about research?
Because if there is a genre I'm not too sure about I would want the article to be true and not just what I believe it is about. Otherwise I would end up with a hip-hop magazine about rap.

How/why should you make an effective questionnaire? will it make a difference?


Topics I will need to ask about in my questionnaire

• What do you prefer? (music genre) sub-genres of music
• Internet access (for apps and downloads)
• Magazine consumption (what they already read/bought)
• Hobbies (free time)
• Music consumption
• Downloads (iTunes, Amazon, Spotify, Google play store)
• Streaming/Illegally downloading (Spotify, YouTube converter, Grooveshark, Deezer) 
• Smartphone (do you own one?)
• Social networking (do you use it?)
• Merchandise (do you buy it?)
• Magazine design
• Magazine content

• How do you discover new music? (music magazines, word of mouth, radio)
• live or recorded music?
• Do you read about music online?
• Have you used any magazines websites?
• Which of these female/male artists do you prefer? (representation, how they are shown and how they come across)
• Which is your favourite magazine cover? why? font, colour, slogan?
• Colour scheme of 3
• Style of photography
• Preference of style of language and tone used in magazine

How do you make an effective and helpful questionnaire?

• To make the answers given more detail have them choose only a certain amount of answers (limit amount of responses)
• Be precise and specific with your questions (not vague questions)
• Use a Semantic-differential scale

Codes of practice and regulation

Defamation

Defamation is when laws are put in place to protect the reputation of an individual against uncalled for and inexcusable attacks, which might cause damage to their reputation.

Libel

Libel relates to the publication in print and more permanent forms like broadcasting, magazines, newspapers. In libel term they do not need to prove that they have suffered monetary losses from the results of the publication.

Slander

Slander is communication via word of mouth. A journalist may slander an individual by merely talking about them in a third party. Slander does need proof unless it is a criminal action or attacked on the basis of their profession.


Copyright and intellectual property

The copyright act of 1911 was put in place to stop people redistributing other peoples work.Copyright is a private right that lets the creator of work whether text, music, film or broadcast decide how it is allowed to be distributed to the public. The copyright law stays in place for 70 years after the death of the creator for literary, dramatic musical or artistic work as well as films, for sound recordings and broadcasts it stays in place for 50 years from the year when the work was made and for typographical work have a duration of 25 years from the date they were created. There is no single law, in the UK or worldwide or official registration system for copyright meaning anyone can copyright their own work.

Data protection and privacy

The Data Protection Act of 1988 protects personal information such as phone numbers, email addresses, bank details, passwords etc. Personal data collected from magazines might include phone numbers and email addresses if you have subscribed to them online to receive the magazines in the post you will have to have put your bank details in. These companies cannot pass information on to 3rd parties because they are normally advertisers which will phone you asking you for more information or if you want to buy something and you will receive a lot of emails asking you to sign up to stuff related to the thing you have recently subscribed to. Case studies into privacy invasion include Catherine Zeta Jones and Sara Cox.

Aim: Research local products, events, businesses and see how they are relevant to the target audience (i.e. Brighton)

Local advertising campaigns:

I have been looking at Source magazine a small Brighton based magazine and in there I found an advert for 'Fair' an "Ethical fashion boutique in the heart of Brighton."

Fair

This advert was placed specifically in a part of the magazine which was dedicated to fashion, I believe its a very well placed advert in an appropriate magazine, its whacky, bohemian and very second hand looking which is what Brighton seems to be based on now, in this day and age it is on trend a lot of people are into the 'Indie' type of clothing and music at the moment so it seems very appropriate to advertise that way of looking like them.

Below are the images of the advert in the magazine and the image of the online shop.
Target audience:
Age: 18-30+
Gender: Female - Its very pink and feminine orientated and the house in the picture on the website has dresses in the shop window which is normally associated with a woman.
Lifestyle: I believe the type of person to shop here would be a very business orientated and has very large ethical beliefs, about animals and fair trade, seeming thought this is an organic and ethical fashion shop.



Website



Magazine double page spread

Close up of advert

Magazine Ideas

Finance

• Equipment
• Transport
• Talent
• Crew
• Materials
• Facility Hire

Time

• Deadlines for staff to complete work
• Time you have on a hire building
• How long you have paid to take photographs of talent to get the right photograph

Personnel

• Publisher
• Writer
• Editor
• Talent
• Photographers
• Journalists

Facilities

• Production equipment (Cameras, Computers, Printers, Photography Studio)
• Post production

Materials

• Original Materials
• Graphics
• Costume
• Interview
• Size of Paper
• Pictures (copyright protected originals)
• Ink Cartridges

Contributors

• Specialists
• Experts
• Talent (The Artist, The Band)
• Public

Location

• Risk assessment on location
• Photography Studio

Codes of Practice Regulation

• Location Permissions
• Legal Requirements (copyright, health and safety act)
• Public Liability Insurance
• Regulatory bodies (PCC, press complaints commission, ASA, advertising standards authority, NUJ, national union of journalists)

Planning

• Title
• Colour Scheme
• Genre 

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I have heard of:

• NME
• MOJO
• Q
• Kerrang!
• XXL
• Complex
• Uncut

Music magazines I've read/bought:

I haven't read or bought any music magazines but I am interested in reading and/or buying NME.

Textual Analysis

Magazine Title: NME
Publisher: IPC Media
Target Audience:

• Age: 18- 30
• Gender: Male
• Lifestyle: I think the people that read this type of magazine are very relaxed, they don't have a very active lifestyle or job and they would spend most of their time reading the magazine and listening to music, I also think that they would be very drawn to the adverts included, there aren't very many but that might make it more interesting to want to buy.

Genre: Rock
A selection of article subjects:

• Reading festival - what went on.
• 'Letters page' - where people can email in about different subjects
• 'In the studio' - what influenced them, what they do in the studio, explanations into what they do and why.

Description of 3 male photos:
The two males on the front of the magazine have been in the tabloids, they are in different bands but are being heckled and threatened in the street for merely being themselves, this would draw attention to the magazine if you are into the people being talked about if you had read it in the newspapers, you might want more information on it.


Description of 3 female photos:
There is a photo of The Hedrons, the lead singer is female and she is singing and playing the guitar, it is an action shot.

What 'ideologies' or points of view or attitudes are implied: I believe that the attitudes that come across in this magazine are quite harsh, it raises awareness on what the newspapers/ other magazines are saying about celebrities but then are going further and really pushing the boundaries. I have also noticed that they don't swear on the outside of the magazine they will put stars in the word but in the magazine itself there seems to be a lot of swearing even in band names.

Summary of products advertised: Red Torpedo, Cars.

List of main bands covered: My Chemical Romance, Oasis, Artic Monkeys, The Ordinary Boys.

HOMEWORK - Due Tue 17th September 2013

Information I have learned about different editorial jobs

I have read about the different editorial jobs and I have found four editorial jobs: 

• Copy Editor 
• Publishing Commissioning Editor 
• Publishing Editor 
• Art Editor 

I have learnt that a 'Copy Editor' deals with all text issues i.e. correcting grammar and punctuation, references and quotes are correct, checking for possible legal issues, such as libel, partiality or breach of copyright.
Copy Editors do most of their work on computers and/or they work on hard copies of the authors manuscript annotating pieces of text. 
You can earn around £16,000 to £35,000 p/a. To become a copy editor you normally need to have a degree, followed by assistant level publishing experience. You will start of as an editorial assistant, with less well known publishers and you will then need to build up a portfolio, this portfolio will help you get more noticed and taken into consideration in larger publishing industries. 

A Publishing commissioning editor is someone whose job it is to make sure that the company stays profitable, to be taken into consideration for this job you would need to have excellent spoken and written communication skills, financial management skills and organisational skills.
Tasks for a publishing commissioning editor consist of: 

• keeping up to date with all new trends in the book market 
• making the decision whether or not to select submitted manuscripts 
• issuing contracts to authors and agents 
• making sure deadlines are met 
• making sure schedules are followed 

You can earn from £18,000 - £28,000 p/a and at a senior level earning up to £40,000 p/a.

An art editor is someone who makes sure that everything looks good, it is their job to make sure everything is neat and easy to read. You should have creativity and commercial awareness and excellent I.T skills, they also have tight deadlines that they have to work to. Tasks for an art editor consist of:

• laying out pages and making sure correct graphics and pictures are used
• discussing ideas
• working with journalists, illustrators, freelancers etc...
• redesigning to keep up with trends

Starting salaries can be from £18,000 p/a and with experience you can earn over £32,000 p/a.

The publishing editor is very managerial, with responsibility for the entire content of the magazine. Tasks for a Publishing editor consist of:

• making sure production is smooth and efficient 
• checking deadlines are met 
• recruiting staff

Salary for a publishing editor are from £16,000 to £25,000 p/a but experienced editors can earn up to £40,000 p/a and editors working on national titles can earn over £100,000 p/a.
To be a publishing editor you must have:

• Excellent grammar and spelling skills 
• Good with detail and very accurate with their work 
• Good imagination and visual sense
• knowledge of word processing and design programs 
• leadership skills 

Publishing sector in the UK

Publishing sector in the UK

The whole industry employs 50,000 in the newspaper sector
50,000 work in journals and magazines
33,000 work in the book industry
12,000 working in other information service activities

www.creativeskillset.org

NME + MOJO

1.What differences in jobs can you see in two magazines?
   NME has subsections and are drawing attention to different parts of work, NME has also listed a lot more jobs than MOJO has. MOJO has just listed the jobs in a very ordinary fashion and it doesn't look very eye catching, however they have added the address, telephone and email address at the top along with their website whereas NME does not list their address.

2. What does the wording in the job titles mean to you?
NME has more job titles listed than MOJO, NME has (after editor) "Editors PA" which is not listed in MOJO, MOJO has (after editor-in-chief & associate publisher) Deputy Editor then Senior Editor. MOJO goes into more detail about who works for them but NME lists everybody taking part. NME has put their jobs into sections like - Name Editorial
                                                        - NME.com
                                                        -Advertising
                                                        - Innovator - Insert Sales
                                                        - Publishing

3. What does it show about the publication?
It seems that NME has prioritised all the people that work there, it shows that NME want to show off all their staff whereas MOJO has only listed the main people of whom they think are important to the team. NME altogether seems a lot more professional than MOJO.
NME have included "NME.com" which shows that their website is important enough to prioritise, also it promotes the website too.

 

We saw the video called - how to make it in journalism (theinternbook)

 

What do you think are the responsibilities of a chief editor?

• A chief editor is in charge of the final print, they check everything before it gets published.
• Manages everyone and they delegate tasks to everyone and makes sure they're on task, all policies and operations are run through this person.

 

• Is the 'public face' of the story they represent the magazine in statements in all platforms of publication
• Attends functions events award ceremony's
• Occasional column writing/editorial piece
• Decided on a narrative or theme for each edition of the magazines for all staff to adhere to
• Leads meetings
• Budget control
• Publish and editorial calendar to highlight themes in appropriate months
• Strategic planning (overall direction of product)
• Overall decision on any change to deadlines set
• Manages careers of present and new staff, motivating team
• Legal decisions (following PCC guidelines)
• Liase with publisher, marketing depts, media sales team, PR agencies
• Build up contacts and connections