My audio presentation on my magazine project

This is my first version - 19/12/2013




Final Audio Presentation

My evaluation report on my research

v.1 https://drive.google.com/file/d/0B1SNXTckSDEAbWozLUJzMDd4MlE/edit?usp=sharing
v.2 https://drive.google.com/file/d/0B1SNXTckSDEARHN5b1B0Q0dSdVk/edit?usp=sharing
v.3 https://drive.google.com/file/d/0B1SNXTckSDEASWROajdTbDRCTDA/edit?usp=sharing
v.4 https://drive.google.com/file/d/0B1SNXTckSDEAdTU3MUUwZ002Z2s/edit?usp=sharing
v.5 https://drive.google.com/file/d/0B1SNXTckSDEAR1RKRWRtQlpuUUk/edit?usp=sharing

Reserching local music and target audience

Powerpoint

v.1 https://drive.google.com/file/d/0B1SNXTckSDEAZmVxY1JseFZNVlk/edit?usp=sharing
v.2 https://drive.google.com/file/d/0B1SNXTckSDEALTJaTU5PLTVJQ2c/edit?usp=sharing

Aim: To consider what makes good market research and start a draft of a questionnarie to help me plan my magazine

What are strengths and weaknesses for using questionnaires:

Strengths:

• Its a quick and easy way to gather quantative and qualative information
• It doesn't have to be done in person (can be done online, convenient and paperless)
• which gives you a wider variety of people to give it out to.
• Control what people answer by asking multiple choice questions
• Results can be analysed easily
• You can give instructions to people on a questionnaire (tick 2 boxes)
• Cheap and efficient and time saving

Weaknesses:

• Demand Characteristics (some questions may influence the answer, making the outcome of the questionnaire unreliable)
• Social demands
• You may not get the correct information the first time round and have to release another one
• Online forms may have restrictions as to how many questions you can ask
• Captive audience - you'll have to wait for answers instead of knowing someone will do it
• Making them too long, they will get bored towards the end and just click any box I.e. effecting results
• Incorrect information as answers, forcing someone to choose the wrong answer
• Ambiguous and vague questions (meaning different things to different people)

v.2 of questionnaire  - http://kwiksurveys.com/s.asp?sid=9sbav43rbkmzl0p255714

HOMEWORK: Evaluation of what my questionnaire has taught me about the target audience

My Questionnaire has shown me what my target audience would like to see in a magazine colour wise, also I know what gender would be buying my magazine more and what age. The pie chart below shows the majority of people who are interested are female, so the majority of my advertisements would be aimed at the female populations.

The pie chart below shows the different names for my magazine the question being 'Which ONE of these names best suits a country magazine?' Purity is the name I will use as it was most popular.

 

 

 

 

In the other questions asked if they use social media at all and if so what type also I asked what type of app they used most this lets me know which app or social media website it would be best to advertise my magazine on, also social media would make it quicker and easier for online users to read my magazine.

Budget Table

Budget table v.1

 https://drive.google.com/file/d/0B1SNXTckSDEAN2l1X0J6ZmxvNGs/edit?usp=sharing

Budget table v. 2

https://drive.google.com/file/d/0B1SNXTckSDEARFpON1FneFRUYm8/edit?usp=sharing

Aim: To identify and plan using an editorial calendar and diarise all essential and non essential tasks

V.1 of Editorial calendar

https://drive.google.com/file/d/0B1SNXTckSDEAZERlWC0ySjc0Qlk/edit?usp=sharing

V.2 of Editorial Calendar

https://drive.google.com/file/d/0B1SNXTckSDEAMzJ0WXVmQWc3eVU/edit?usp=sharing

Aim: To construct a Health and Safety assesment of one or more photoshoots I will be conducting for my magazine considering all possible eventualities.

Key Skills:

• Professional responsibility
• Applying my knowledge of professional practices
• Showing forethought and evidence of planning an event
• Using the opportunity to research independently for my individual situation/s

TUC - Trades Union Congress

• Represents British workers rights generally
• See www.tus.org.uk/
• See www.worksmart.org.uk/ 

NUJ - National Union of Journalists:

• Represents UK journalists and protects their rights
• Has a committee which meets just to discuss health and safety
• See www.nuj.org.uk/rights/health-and-safety/

NUJ's H&S concerns:

• Bullying
• Stress
• Repetitive Strain Injury (RSI)
• Public Order Situations
• Conflict Zones
• Exiled Journalists

What types of risks may there be in a photo-shoot?

• Clear spaces (nothing to fall over)
• Electrocution can occur with liquids and cameras
• Wobbly tripod falling over
• Fire hazards - light boxes, electrical equiptment

• Tripping on steps
• Light sensitivity (epilepsy)
• Hurt your back carrying heavy equiptment
• Tempreature control
• Being exposed to asbestos materials
• Check for adequate lighting

Risk - How great the chance is that someone will be harmed by the hazard
Hazard - Anything that can cause harm (e.g.chemical, electricity, ladders etc.)

Assessing the risks:
Major - Death or major illness causing long term disability
Serious - Injury or illness causing short term disability
Slight - Injury or illness

The likelihood harm may be rated
High - Its is certain harm will occur
Medium -
Low -

Risk = severity of harm x likelihood of occurrence
This sum will give you a risk value between 1 and 9 allowing a comparison of risks.
1 = high risk      9 = low risk

This is a risk assessment on the area where I am doing my shoot:

v.1 https://drive.google.com/file/d/0B1SNXTckSDEATEs4SG8ySHVGZTA/edit?usp=sharing
v.2 https://drive.google.com/file/d/0B1SNXTckSDEAdk1PZFRNR2pXTzQ/edit?usp=sharing
v.3 https://drive.google.com/file/d/0B1SNXTckSDEAYzFJUExhVEJHRGs/edit?usp=sharing

Aim: To explore and design mock ups to aid flat planning process

The front cover is very simple compared to other pages this is because it has to be eye catching and if there was too much on the front cover you wouldn't want to look at too much. 

• Colours are very simple - red white and black 
• Text is very eye catching - 'MUMFORDS MAINA!' in big bold capitalised red text, it catches your attention

Aim: To plan my main fictional artist to feature in my magazine in preparation for my first round of photoshoots. To also consider choice of models and requirements.

https://docs.google.com/file/d/0B1SNXTckSDEAZHVqSlRRSzliUm8/edit?usp=sharing

Aim: To set myself a realistic timeframe for completing tasks within this project, aiming to motivate and organiase myself in a professional manner.

This is version one of my weekly schedule plan

https://docs.google.com/file/d/0B1SNXTckSDEAYWdzM3ZsM2JrWm8/edit?usp=sharing

This is version two of my weekly schedule plan 05/11/2013

https://drive.google.com/file/d/0B1SNXTckSDEATkl4RkJ0ZmY3NG8/edit?usp=sharing

This is version three of my weekly schedule plan 28/11/2013

https://drive.google.com/file/d/0B1SNXTckSDEAS2xQODZBaENrR28/edit?usp=sharing

This is version three of my weekly schedule plan 07/01/2014

https://drive.google.com/file/d/0B1SNXTckSDEAME03MUh2ME5lYmc/edit?usp=sharing        

Aim: To complete whole magazine plan showing basic decisions on style, contact and initial ideas

This is the first draft of my magazine plan

https://drive.google.com/file/d/0B1SNXTckSDEAZjZjQ3RDMjcxa1U/edit?usp=sharing


This is the second and final draft of my magazine plan

https://docs.google.com/file/d/0B1SNXTckSDEAd3VfX2VFTk05UU0/edit?usp=sharing

Aim: To identify those involved in the creation of print media, investigate and troubleshoot potential issues prior to print

Why I need to be prepared like this

I need to be prepared for all this listed below because the shoot will not be able to carry on if something goes wrong below are also all the solutions to anything I believe could go wrong.

Equipment and problems that can occur:

Camera 
Keep the camera around my neck so it doesn't get dropped or stolen
If it rains cover camera with plastic bag and take an umbrella
If I run out of space take more SD cards (I have a 64GB which is 2000+ images, I also clear the SD card before you go) 
If I run out of battery take spare batteries in camera case 
55mm lens/80mm lens 
Laptop/cables to connect the camera 
Tripod 
Lighting/light refractors (pack the night before and leave by the door, leave a note on the door handle reminding me to take it)
Natural light - if day is bad photoshop 
Props - I really hope my guitar doesn't break, I'm not buying a new one 
Costume - I hope I'm wearing it when I go to the shoot  
Make up (my everyday make up)
Backdrop
Timer and remote

Location:

Log Cabin (wooden walls for back drop)
White wall (in room)
Bed (laying on, sitting on)
Banister (siting on, leaning on)

Facilites:

Toilet breaks (in my toilet)
Food breaks (from my kitchen)
Phone incase of emergency (take charger)

Personnel:

Me - I have a tripod (no-one has to hold it) 
       - I have a timer on the camera which can be triggered by a remote or set to go off
       - My make up is going to be natural therefore I can do it myself 
       - Hair will be natural 

Aim: To create a plan for your media document, clearly defining key requirements in the creation of your final document

We had to decide who our target audience was going to be for both a male and a female so we closed our eyes and imagined their lifestyle, where they would shop, what they would eat, who they would talk to and what sort of television and films they would be into and this is what I came up with.

Character profile female- https://docs.google.com/file/d/0B1SNXTckSDEANUlLT3ZEdzIyLUE/edit?usp=sharing

Character profile male - https://docs.google.com/file/d/0B1SNXTckSDEANUlLT3ZEdzIyLUE/edit?usp=sharing

HOMEWORK - Due Monday 7th October 2013

National Union of Journalists (NUJ)

The NUJ is a union of journalists in the UK and Ireland founded in 1907, which is a member of the International Federation of Journalists.

Reasons the NUJ is important:

Equality: There is less chance for judgement in a unionised workplace.

NUJ Extra: This registered charity helps members and their colleagues when something goes wrong.

Health and safety: Union reps have powers to ensure the risks of injury or ill-health are cut or at least reduced in the work place.

Legal support: Every year the NUJ helps hundreds of members win damages from businesses and their clients.

Press freedom: The union defends journalists and press when it/they come under attack.

Ethics: The NUJ has its own code of conduct and support their members.

http://www.nuj.org.uk/join/

Press Complaints Commission (PCC)

The Press Complaints Commission (PCC) is a voluntary governing body for British printed newspapers and magazines, involving legislatures of the major publishers. It has no legal controls and all newspapers and magazines voluntarily donate to the costs of, and obey to the decisions of, the Commission, making the business self-regulating.

Aim: To evaluate progress so far with decision making within this project

Primary Research:
New investigations into something  (questionnaires etc.)

Secondary Research:
Investigations made by others that you refer to (using information from magazines media packs found on the internet)

1. In order to research my chosen genre I have looked on magazine websites, country weekly and country music these are of relevant genre, I already know about some artists like Carrie Underwood and bands such as Lady Antebellum, so I looked into some new artists and found Logan Brills and Luke Bryan.
2. In order to research existing magazines I have been on the digital copy of country weekly and seen which artists are new and upcoming and what type of adverts and products are in the magazine.
3. In order to investigate my target audience 's need and desires I have created a questionnaire and handed them out to people to see what colour schemes they like which bands they prefer and which fonts they like which would catch their eye and make them choose this magazine over others of the same genre.
4. In order to conduct better primary research I need to ask more relevant questions to do with the genre and make it more specific.
5. To be able to make more secure decisions about my magazine I need to listen to the music more and research the artists themselves.
6. In order to do these things I need to read magazines more regularly and then choose a specific one that I will get ideas from. Go to gigs relevant to the genre.

Aim: To identify key elements that will ensure a consistent

Why should you care about your audience?

Caring about your audience is really important because by sending out questionnaires and finding out what they are interested in you can create your chosen product in a way which will suit your audience.

Why should you care about research?
Because if there is a genre I'm not too sure about I would want the article to be true and not just what I believe it is about. Otherwise I would end up with a hip-hop magazine about rap.

How/why should you make an effective questionnaire? will it make a difference?


Topics I will need to ask about in my questionnaire

• What do you prefer? (music genre) sub-genres of music
• Internet access (for apps and downloads)
• Magazine consumption (what they already read/bought)
• Hobbies (free time)
• Music consumption
• Downloads (iTunes, Amazon, Spotify, Google play store)
• Streaming/Illegally downloading (Spotify, YouTube converter, Grooveshark, Deezer) 
• Smartphone (do you own one?)
• Social networking (do you use it?)
• Merchandise (do you buy it?)
• Magazine design
• Magazine content

• How do you discover new music? (music magazines, word of mouth, radio)
• live or recorded music?
• Do you read about music online?
• Have you used any magazines websites?
• Which of these female/male artists do you prefer? (representation, how they are shown and how they come across)
• Which is your favourite magazine cover? why? font, colour, slogan?
• Colour scheme of 3
• Style of photography
• Preference of style of language and tone used in magazine

How do you make an effective and helpful questionnaire?

• To make the answers given more detail have them choose only a certain amount of answers (limit amount of responses)
• Be precise and specific with your questions (not vague questions)
• Use a Semantic-differential scale

Codes of practice and regulation

Defamation

Defamation is when laws are put in place to protect the reputation of an individual against uncalled for and inexcusable attacks, which might cause damage to their reputation.

Libel

Libel relates to the publication in print and more permanent forms like broadcasting, magazines, newspapers. In libel term they do not need to prove that they have suffered monetary losses from the results of the publication.

Slander

Slander is communication via word of mouth. A journalist may slander an individual by merely talking about them in a third party. Slander does need proof unless it is a criminal action or attacked on the basis of their profession.


Copyright and intellectual property

The copyright act of 1911 was put in place to stop people redistributing other peoples work.Copyright is a private right that lets the creator of work whether text, music, film or broadcast decide how it is allowed to be distributed to the public. The copyright law stays in place for 70 years after the death of the creator for literary, dramatic musical or artistic work as well as films, for sound recordings and broadcasts it stays in place for 50 years from the year when the work was made and for typographical work have a duration of 25 years from the date they were created. There is no single law, in the UK or worldwide or official registration system for copyright meaning anyone can copyright their own work.

Data protection and privacy

The Data Protection Act of 1988 protects personal information such as phone numbers, email addresses, bank details, passwords etc. Personal data collected from magazines might include phone numbers and email addresses if you have subscribed to them online to receive the magazines in the post you will have to have put your bank details in. These companies cannot pass information on to 3rd parties because they are normally advertisers which will phone you asking you for more information or if you want to buy something and you will receive a lot of emails asking you to sign up to stuff related to the thing you have recently subscribed to. Case studies into privacy invasion include Catherine Zeta Jones and Sara Cox.

Aim: Research local products, events, businesses and see how they are relevant to the target audience (i.e. Brighton)

Local advertising campaigns:

I have been looking at Source magazine a small Brighton based magazine and in there I found an advert for 'Fair' an "Ethical fashion boutique in the heart of Brighton."

Fair

This advert was placed specifically in a part of the magazine which was dedicated to fashion, I believe its a very well placed advert in an appropriate magazine, its whacky, bohemian and very second hand looking which is what Brighton seems to be based on now, in this day and age it is on trend a lot of people are into the 'Indie' type of clothing and music at the moment so it seems very appropriate to advertise that way of looking like them.

Below are the images of the advert in the magazine and the image of the online shop.
Target audience:
Age: 18-30+
Gender: Female - Its very pink and feminine orientated and the house in the picture on the website has dresses in the shop window which is normally associated with a woman.
Lifestyle: I believe the type of person to shop here would be a very business orientated and has very large ethical beliefs, about animals and fair trade, seeming thought this is an organic and ethical fashion shop.



Website



Magazine double page spread

Close up of advert

Magazine Ideas

Finance

• Equipment
• Transport
• Talent
• Crew
• Materials
• Facility Hire

Time

• Deadlines for staff to complete work
• Time you have on a hire building
• How long you have paid to take photographs of talent to get the right photograph

Personnel

• Publisher
• Writer
• Editor
• Talent
• Photographers
• Journalists

Facilities

• Production equipment (Cameras, Computers, Printers, Photography Studio)
• Post production

Materials

• Original Materials
• Graphics
• Costume
• Interview
• Size of Paper
• Pictures (copyright protected originals)
• Ink Cartridges

Contributors

• Specialists
• Experts
• Talent (The Artist, The Band)
• Public

Location

• Risk assessment on location
• Photography Studio

Codes of Practice Regulation

• Location Permissions
• Legal Requirements (copyright, health and safety act)
• Public Liability Insurance
• Regulatory bodies (PCC, press complaints commission, ASA, advertising standards authority, NUJ, national union of journalists)

Planning

• Title
• Colour Scheme
• Genre 

Aim: To analyse music magazines, considering how their genre is conveyed and the typical features of a front cover

Music magazines I have heard of:

• NME
• MOJO
• Q
• Kerrang!
• XXL
• Complex
• Uncut

Music magazines I've read/bought:

I haven't read or bought any music magazines but I am interested in reading and/or buying NME.

Textual Analysis

Magazine Title: NME
Publisher: IPC Media
Target Audience:

• Age: 18- 30
• Gender: Male
• Lifestyle: I think the people that read this type of magazine are very relaxed, they don't have a very active lifestyle or job and they would spend most of their time reading the magazine and listening to music, I also think that they would be very drawn to the adverts included, there aren't very many but that might make it more interesting to want to buy.

Genre: Rock
A selection of article subjects:

• Reading festival - what went on.
• 'Letters page' - where people can email in about different subjects
• 'In the studio' - what influenced them, what they do in the studio, explanations into what they do and why.

Description of 3 male photos:
The two males on the front of the magazine have been in the tabloids, they are in different bands but are being heckled and threatened in the street for merely being themselves, this would draw attention to the magazine if you are into the people being talked about if you had read it in the newspapers, you might want more information on it.


Description of 3 female photos:
There is a photo of The Hedrons, the lead singer is female and she is singing and playing the guitar, it is an action shot.

What 'ideologies' or points of view or attitudes are implied: I believe that the attitudes that come across in this magazine are quite harsh, it raises awareness on what the newspapers/ other magazines are saying about celebrities but then are going further and really pushing the boundaries. I have also noticed that they don't swear on the outside of the magazine they will put stars in the word but in the magazine itself there seems to be a lot of swearing even in band names.

Summary of products advertised: Red Torpedo, Cars.

List of main bands covered: My Chemical Romance, Oasis, Artic Monkeys, The Ordinary Boys.

HOMEWORK - Due Tue 17th September 2013

Information I have learned about different editorial jobs

I have read about the different editorial jobs and I have found four editorial jobs: 

• Copy Editor 
• Publishing Commissioning Editor 
• Publishing Editor 
• Art Editor 

I have learnt that a 'Copy Editor' deals with all text issues i.e. correcting grammar and punctuation, references and quotes are correct, checking for possible legal issues, such as libel, partiality or breach of copyright.
Copy Editors do most of their work on computers and/or they work on hard copies of the authors manuscript annotating pieces of text. 
You can earn around £16,000 to £35,000 p/a. To become a copy editor you normally need to have a degree, followed by assistant level publishing experience. You will start of as an editorial assistant, with less well known publishers and you will then need to build up a portfolio, this portfolio will help you get more noticed and taken into consideration in larger publishing industries. 

A Publishing commissioning editor is someone whose job it is to make sure that the company stays profitable, to be taken into consideration for this job you would need to have excellent spoken and written communication skills, financial management skills and organisational skills.
Tasks for a publishing commissioning editor consist of: 

• keeping up to date with all new trends in the book market 
• making the decision whether or not to select submitted manuscripts 
• issuing contracts to authors and agents 
• making sure deadlines are met 
• making sure schedules are followed 

You can earn from £18,000 - £28,000 p/a and at a senior level earning up to £40,000 p/a.

An art editor is someone who makes sure that everything looks good, it is their job to make sure everything is neat and easy to read. You should have creativity and commercial awareness and excellent I.T skills, they also have tight deadlines that they have to work to. Tasks for an art editor consist of:

• laying out pages and making sure correct graphics and pictures are used
• discussing ideas
• working with journalists, illustrators, freelancers etc...
• redesigning to keep up with trends

Starting salaries can be from £18,000 p/a and with experience you can earn over £32,000 p/a.

The publishing editor is very managerial, with responsibility for the entire content of the magazine. Tasks for a Publishing editor consist of:

• making sure production is smooth and efficient 
• checking deadlines are met 
• recruiting staff

Salary for a publishing editor are from £16,000 to £25,000 p/a but experienced editors can earn up to £40,000 p/a and editors working on national titles can earn over £100,000 p/a.
To be a publishing editor you must have:

• Excellent grammar and spelling skills 
• Good with detail and very accurate with their work 
• Good imagination and visual sense
• knowledge of word processing and design programs 
• leadership skills 

Publishing sector in the UK

Publishing sector in the UK

The whole industry employs 50,000 in the newspaper sector
50,000 work in journals and magazines
33,000 work in the book industry
12,000 working in other information service activities

www.creativeskillset.org

NME + MOJO

1.What differences in jobs can you see in two magazines?
   NME has subsections and are drawing attention to different parts of work, NME has also listed a lot more jobs than MOJO has. MOJO has just listed the jobs in a very ordinary fashion and it doesn't look very eye catching, however they have added the address, telephone and email address at the top along with their website whereas NME does not list their address.

2. What does the wording in the job titles mean to you?
NME has more job titles listed than MOJO, NME has (after editor) "Editors PA" which is not listed in MOJO, MOJO has (after editor-in-chief & associate publisher) Deputy Editor then Senior Editor. MOJO goes into more detail about who works for them but NME lists everybody taking part. NME has put their jobs into sections like - Name Editorial
                                                        - NME.com
                                                        -Advertising
                                                        - Innovator - Insert Sales
                                                        - Publishing

3. What does it show about the publication?
It seems that NME has prioritised all the people that work there, it shows that NME want to show off all their staff whereas MOJO has only listed the main people of whom they think are important to the team. NME altogether seems a lot more professional than MOJO.
NME have included "NME.com" which shows that their website is important enough to prioritise, also it promotes the website too.

 

We saw the video called - how to make it in journalism (theinternbook)

 

What do you think are the responsibilities of a chief editor?

• A chief editor is in charge of the final print, they check everything before it gets published.
• Manages everyone and they delegate tasks to everyone and makes sure they're on task, all policies and operations are run through this person.

 

• Is the 'public face' of the story they represent the magazine in statements in all platforms of publication
• Attends functions events award ceremony's
• Occasional column writing/editorial piece
• Decided on a narrative or theme for each edition of the magazines for all staff to adhere to
• Leads meetings
• Budget control
• Publish and editorial calendar to highlight themes in appropriate months
• Strategic planning (overall direction of product)
• Overall decision on any change to deadlines set
• Manages careers of present and new staff, motivating team
• Legal decisions (following PCC guidelines)
• Liase with publisher, marketing depts, media sales team, PR agencies
• Build up contacts and connections