Thursday, 28 November 2013

Aim: To consider what makes good market research and start a draft of a questionnarie to help me plan my magazine

What are strengths and weaknesses for using questionnaires:

Strengths:
  • Its a quick and easy way to gather quantative and qualative information
  • It doesn't have to be done in person (can be done online, convenient and paperless)
  • which gives you a wider variety of people to give it out to.
  • Control what people answer by asking multiple choice questions
  • Results can be analysed easily
  • You can give instructions to people on a questionnaire (tick 2 boxes)
  • Cheap and efficient and time saving

Weaknesses:
  • Demand Characteristics (some questions may influence the answer, making the outcome of the questionnaire unreliable)
  • Social demands
  • You may not get the correct information the first time round and have to release another one
  • Online forms may have restrictions as to how many questions you can ask
  • Captive audience - you'll have to wait for answers instead of knowing someone will do it
  • Making them too long, they will get bored towards the end and just click any box I.e. effecting results
  • Incorrect information as answers, forcing someone to choose the wrong answer
  • Ambiguous and vague questions (meaning different things to different people)

v.2 of questionnaire  - http://kwiksurveys.com/s.asp?sid=9sbav43rbkmzl0p255714

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