Strengths:
- Its a quick and easy way to gather quantative and qualative information
- It doesn't have to be done in person (can be done online, convenient and paperless)
- which gives you a wider variety of people to give it out to.
- Control what people answer by asking multiple choice questions
- Results can be analysed easily
- You can give instructions to people on a questionnaire (tick 2 boxes)
- Cheap and efficient and time saving
Weaknesses:
- Demand Characteristics (some questions may influence the answer, making the outcome of the questionnaire unreliable)
- Social demands
- You may not get the correct information the first time round and have to release another one
- Online forms may have restrictions as to how many questions you can ask
- Captive audience - you'll have to wait for answers instead of knowing someone will do it
- Making them too long, they will get bored towards the end and just click any box I.e. effecting results
- Incorrect information as answers, forcing someone to choose the wrong answer
- Ambiguous and vague questions (meaning different things to different people)
v.2 of questionnaire - http://kwiksurveys.com/s.asp?sid=9sbav43rbkmzl0p255714
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