Caring about your audience is really important because by sending out questionnaires and finding out what they are interested in you can create your chosen product in a way which will suit your audience.
Why should you care about research?
Because if there is a genre I'm not too sure about I would want the article to be true and not just what I believe it is about. Otherwise I would end up with a hip-hop magazine about rap.
How/why should you make an effective questionnaire? will it make a difference?
Topics I will need to ask about in my questionnaire
- What do you prefer? (music genre) sub-genres of music
- Internet access (for apps and downloads)
- Magazine consumption (what they already read/bought)
- Hobbies (free time)
- Music consumption
- Downloads (iTunes, Amazon, Spotify, Google play store)
- Streaming/Illegally downloading (Spotify, YouTube converter, Grooveshark, Deezer)
- Smartphone (do you own one?)
- Social networking (do you use it?)
- Merchandise (do you buy it?)
- Magazine design
- Magazine content
- How do you discover new music? (music magazines, word of mouth, radio)
- live or recorded music?
- Do you read about music online?
- Have you used any magazines websites?
- Which of these female/male artists do you prefer? (representation, how they are shown and how they come across)
- Which is your favourite magazine cover? why? font, colour, slogan?
- Colour scheme of 3
- Style of photography
- Preference of style of language and tone used in magazine
- To make the answers given more detail have them choose only a certain amount of answers (limit amount of responses)
- Be precise and specific with your questions (not vague questions)
- Use a Semantic-differential scale
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