Emily's Creative Media Blog: Aim: Research local products, events, businesses and see how they are relevant to the target audience (i.e. Brighton)

Local advertising campaigns:

I have been looking at Source magazine a small Brighton based magazine and in there I found an advert for 'Fair' an "Ethical fashion boutique in the heart of Brighton."

Fair

This advert was placed specifically in a part of the magazine which was dedicated to fashion, I believe its a very well placed advert in an appropriate magazine, its whacky, bohemian and very second hand looking which is what Brighton seems to be based on now, in this day and age it is on trend a lot of people are into the 'Indie' type of clothing and music at the moment so it seems very appropriate to advertise that way of looking like them.

Below are the images of the advert in the magazine and the image of the online shop.
Target audience:
Age: 18-30+
Gender: Female - Its very pink and feminine orientated and the house in the picture on the website has dresses in the shop window which is normally associated with a woman.
Lifestyle: I believe the type of person to shop here would be a very business orientated and has very large ethical beliefs, about animals and fair trade, seeming thought this is an organic and ethical fashion shop.